New customers are now banned from immediately reselling their Ineos Grenadier.
jalopnik.com
I don't see how Ineos could stop it in the USA. Although it's easy enough to check order lists for duplicate customers.
The flips should make the dealer cars look like a deal.
If the Gren makes money, Ineos will have options. Will take awhile for market for current model to be sated. Why introduce a variant when they're selling all they can build now? With cash in the bank, they can have some fun with models that don't make money or make less.
Once the Gren sees substantial hard use around the world, there will be plenty of ideas/user feedback to guide further model development.
Modern manufacturing tech may actually make it easier/cheaper for Ineos to set up production of different models without losing the economic advantages of volume production than it was for classic Defs.
My friend wants a Defender but getting his hands dirty isn't his strong point. Told him he needs a Gren.
Strong sales is only part of the recipe for success. At this point, it's anybody's guess as to how it all works out.