^ Nothing wrong at all about going EFI. Hot and cold starts are immediate and fuel metering is excellent. Sure, it's an old platform but it's inexpensive, powerful and brutally reliable. Sure, someone can fit a newer engine with the latest bells and whistles but the cost is going to drive many away from that alternative. Let's face facts here, many owners of Land Rovers are checkbook mechanics. They have little or no skills to repair and maintain their trucks and have to pay someone else to keep it running. It's all about an image for them. Adding a modern engine to their truck just pushes that cost of ownership higher. I'd take this conversion over a diesel any day of the week. It's all about an inexpensive upgrade that even modestly provisioned owners can take on an accomplish without going to a 'pro'. When you consider the cost of a TDi or LR V8 replacement this L6 really shines.