2021 Ford Bronco, aka 2021 Defender 90 & 110
- Thread starter Adam
- Start date
This has been fixed - they will offer the manual w/any 4cyl turbo trim.
erover82
Well-known member
Amazing how much closer to a Defender this is. If we didn’t need the parts supply, I’d be glad to see JLR crash and burn.
They are very quickly stopping the supply of all Defender parts...
UnfrozenCaveman
Well-known member
If there were just a skosh more room behind the rear seats .... I'd have to think twice about one.
hillstrubl
Founding Member
Me too, planning on replacing my LR3 with this. My goal is absolute base model + sasquach (with 3 pedals)
donb
Well-known member
Is that a bad thing?
It seems like companies like RN (with the LHD dash parts and NAS ST cae they came out with recently) and other suppliers you could make most of a Defender with non-LR made items.
There are a lot of parts that are too complex for an aftermarket supplier to produce in low quantities. I suppose it is okay for the uber rich NAS truck owners to pay insane money for parts, but normal people that just use them as intended will struggle to keep them going at some point.
This is the new way of selling stuff. Instead of a multimillion dollar product rollout, they get influencers to do a check out of a prototype and post it on their socials. Costs Ford like nothing and builds product buzz. Super skeev, but insanely effective.
How is that super skeev? Influencers make a shit load of money doing this kind of thing. A friend’s girlfriend that was an “influencer” would get paid like $1,500 just to post an Instagram photo with a product in the background. I remember one year she made around $300k. To me, the shady ones are the advertising agencies.
Getting mad at influencers replacing ad agencies is like getting made at Netflix replacing blockbuster
acheck
Well-known member
could not agree more @jymmiejamz
compared to LR's contrived "lifestyle" advertising, this actually has content (although I'm at odds with demuro specifically in more ways than one)
also, ford had a huge bronco launch. they blocked out like 10 or 15 minutes of simultaneous time across a bunch of major TV networks back in July to broadcast the unveiling.
compared to LR's contrived "lifestyle" advertising, this actually has content (although I'm at odds with demuro specifically in more ways than one)
also, ford had a huge bronco launch. they blocked out like 10 or 15 minutes of simultaneous time across a bunch of major TV networks back in July to broadcast the unveiling.
Last edited:
I wouldn't say its the "most" they use but definitely part of the marketing plan. If they have dead time in their marketing budget, they'll fill that with low cost influencer stuff. But as @acheck said, remember Ford did a huge release and has been including it in their general Ford Advertising commercials and in print ads.
Chipping an influencer $1500 is cheap compared to paying a photographer/agency $20k/day to do a multi-day shoot then buy ad space somewhere. I bet Ford spent most of their marketing budget for the initial release, then high exposure ad space (football commercials), then will spend a lot when the car hits the dealers. So filling in the middle with Supercar Blondie people is like, sure whatever. Don't dent it.
mgreenspan
Founding Member
Not to mention the free advertising from shares on social media.
donb
Well-known member
Just curious (and it might be a topic for another thread) but what parts are too complex to produce in low quantities? And if that is the case you can see why Land Rover would stop producing them for business reasons.
I still can't believe Rover couldn't figure out how to keep the new Defender an actual Defender. In general, I like the new Defender, but it just misses the mark on the style and overall "toughness" factor that would have made it a bullseye in this current market. Ford has done it. Toyota has. Mercedes has. Jeep has. It just keeps boggling the mind.
hillstrubl
Founding Member
IMO it was designed like this on purpose because they intended to target a different customer than what the original defender was targeting. People like this ->
Last edited:
I watched that video earlier today. It bugged me because OBVIOUSLY a vehicle that is essentially 30 years newer is going to do better at most normal off road situations. But nothing is said of driving technique, or of airbag issues, or electronics getting confused when the driver is taught to rely on them rather than good driving. Which of those vehicles will still be driving 30 years from now?