Why Defender?

[LiquidMoose]

An automotive illiterate lady friend who is interiged by my Defender has kept asking, “Why Defender, what is being Defended? How did they come up with that name?”

I have no idea, does anyone have an answer?

 

[javelinadave]

Why Mustang Or Bronco? Does it run on oats? What is fine Corinthian leather? It’s marketing.

 

[Angus]

What it "defends" is my wallet getting too heavy and my garage from being too empty of spare parts.

 

[erover82]

You posed like Angus's profile pic and said "Your honor", right?

 

[RBBailey]

I think it goes back to the marketing they were doing to the military when it was decided that the direction they had gone from the SIII to the Stage One was really the future, but they needed to ensure a market outside of just the UK. I could be wrong, but I think I remember hearing that at some point.

It could be worse:

 

[evilfij]

When the discovery came out they wanted to separate the Land Rover model line up. A Range Rover was a Range Rover, a Land Rover was a Land Rover (and rover cars were rover whatever), and the Land Rover discovery needed to differentiate so they came up with DEFENDER in reference to the roles land rovers played in military, but more significantly peace keeping with the UN.

So I recall ….

 

[pfshoen]

The military used to be a substantial part of their market.
Today it refers to protecting access to good parking spots at the grocery store.

 

[LRNAD90]

When the discovery came out they wanted to separate the Land Rover model line up. A Range Rover was a Range Rover, a Land Rover was a Land Rover (and rover cars were rover whatever), and the Land Rover discovery needed to differentiate so they came up with DEFENDER in reference to the roles land rovers played in military, but more significantly peace keeping with the UN.

So I recall ….

That was my recollection as well, the platform needed a name when the Discovery was coming to market, and Defender was dreamed up because many of the model's sales were military based at the time..