So... you want a new "old" Defender...

[CDN38]

Big bucks to get a "factory new" old style Defender. I wonder if the plan is to keep coming out with things like this every year or so?

Jaguar Land Rover launches limited run of old Land Rover Defenders

Prices start at £225,000 for the Classic Defender Works V8 Trophy II vehicles being made on the edge of Coventry

www.coventrytelegraph.net

 

[pfshoen]

They've produced other retro models before this one. Odd that it's a resto mod and not new production considering the price.
Since JLR can't produce enough of their new model line because of the chip shortage they're building something that needs less chips. Too bad they canned traditional LR design principles long ago. It's made them especially vulnerable to the shortage.

 

[rocky]

They've produced other retro models before this one. Odd that it's a resto mod and not new production considering the price.
Since JLR can't produce enough of their new model line because of the chip shortage they're building something that needs less chips. Too bad they canned traditional LR design principles long ago. It's made them especially vulnerable to the shortage.

Every manufacturer is in the same chip shortage hole.

 

[blueboy]

Too bad they canned traditional LR design principles long ago. It's made them especially vulnerable to the shortage.

Exactly!! Yet it seems that in today’s market consumers want more and more electric gizmos versus less.

 

[FlyersFan76]

Every manufacturer is in the same chip shortage hole.

That may be true but I seriously question that when I read articles that GM is adding a third shift to pick up truck production. Granted there are a lot of chips in vehicles these days.

 

[UnfrozenCaveman]

Exactly!! Yet it seems that in today’s market consumers want more and more electric gizmos versus less.

Repeat after me ... "I am not the target market...."

 

[jymmiejamz]

I’d be curious to know the vin number on one to see if the upgraded brakes show up in a parts catalog

 

[pfshoen]

JLR has $500mm in losses this year, due in large part to their inability to produce enough to meet market demand because of the chip shortage. They admit that since their vehicles are on average more complex than most other mfg's, it has given them reason to reconsider that approach. This is a good thing.

 

[Reese_D90]

I haven't seen this ladder before. Anyone know the part number??

 

[erover82]

I’d be curious to know the vin number on one to see if the upgraded brakes show up in a parts catalog

Probably the $$$ Alcon 6-piston.

 

[SaintPanzer]

What we know is JLR made a boatload on selling 13 XK-SS, because they had the VIN numbers laying around. Then they pulled something similar with an E Type. It stands to reason they would keep milking the cow.

 

[blueboy]

Repeat after me ... "I am not the target market...."

Yes, in the same boat yet someone needs to buy the new product to keep them going. It just isn’t me.

 

[evilfij]

All the big euro luxury manufacturers except BMW have “classic” departments that restore vehicles. Merc, Ferrari, Porsche, JLR. Rover seems to do it with newish defenders, the next newish I have seen is Porsche with the CGT.

It’s a side business, but classic parts is apparently very profitable and the restoration business is part of that.