IP Serial number location

Anyone know off hand which numbers on an IP are the serial numbers? I have a pump I want to get refreshed, but my local guy asked what the serial was and it's hard to tell. Thanks.

Here is what I am working with. Difficult to read.

Bosch type 347

https://youtu.be/6v-nY5Qx4g4

Thanks, that helped me sort it out.

Found this on another site which matches up to a defender 200tdi.

ERR1333 ... Bosch # 0 460 414 080 ... Bosch type VE4/11F1900R347-1 ... single stage advance box: 9 degrees advance