Let me help. The psychology of the human mind when it comes to acquiring things is based on getting a great deal and not getting taken. These two concepts are multipliers. The perception of a great deal is significantly heightened when there is a degree of confidence that there is no risk. Conversely, a deal that seems too good to be true because there must be a catch becomes unattractive due to the risk of the catch.
I’m just a hobbiest and most of what I sell is way under market or given away. Right now there is a 20 yard dumpster sitting in my driveway with a bunch of Series III and Defender take off along with similar Porsche parts sitting in it that are not worth the hassle, time, etc. for me to bother with.
Anyway, a couple of tips:
1. Find an ad on eBay that is similar to what you have to sell and is well done, but you know you can do better. Click on (sell one like this) and modify your ad as required.
2. Provide plenty of pictures, details, and specifics that set you apart from other ads, including some honest negatives (minor leaks, some smoke, etc).
3. Offer additional parts, services, etc. for no additional cost.
4. Set a beginning bid that is the minimum you would accept (as low as possible). If you try to give it away for free, you trigger skepticism in many people that there is a risk of getting taken.
The guy who bought my parts got a great deal and it was a win for both of us, but we’ve never met and therefore have no way of evaluating truthfulness other than my ad details and 100% eBay rating. My approach:
1. Copied another ad with a BIN of $5k.
2. Provided pictures and a start/run vehicle and was honest about minor oil leak and a puff of smoke on start up.
3. In my description I offered additional parts (radiator, air cleaner, engine mounts, etc with no indication they would cost more) and services (I will crate everything up for you to make it easy for your shipper to come pick it up)
4. I started at $500.
Best of luck! Oh, here’s my crated engine and parts: