Innovation and uniqueness has become a scenario of the past.
It's all about dealing with competition and following the market trends.
Take the eBay obsessive focus with competition for example.
eBay has moved from being the place where one could go find a specific unique item to being an online storefront that spams your search criteria with items you are not searching for in order to temp you to buy items you didn't know you wanted to see.
Why they even hide items you are specifically looking for in order to try and level the buyer exposure search results among sellers.
After all eBay collects data on you and uses it to fill your search results with stuff you're not interested in buying to a point where it becomes too hard to find what you are looking for.
All this is a single minded focus to compete with Amazon.
It ruined eBay which is now as close to just another online store as you can get, but still sells used stuff as an unfocused sideline activity that they ignore.
Tech companies are run by egotistical millennials who think they are smarter than anyone else.
While they have no clue, they set a trend that becomes a cookie cutter for an industry.
Land Rover is no different.
Even relational databases have been replaced with non-relation models... think Cassandra was one of the firsts and it has morphed and conceptually taken over, not unlike every other industry trend to be found in the past 10 years.
Yes, Land Rover has lost it's mind, actually since they stopped Defender production and is a lost cause.