Rover Resto Shops Must Be Busy

copleymotorcars

Well-known member
I think what many don't understand, is that ECR is not pumping out $150k "builds" like many of the newcomer shops.

It's a $300k plus project with them, if you supply your own decent NAS 110 or NAS 90. Just a different league. And, it's worth every penny. Those of you who know, know.

I can tell an ECR 110 from 100 feet away because they are put together so square. No one, no one, does it like Mike's crew.

adam
 

SMac

Well-known member
I think what many don't understand, is that ECR is not pumping out $150k "builds" like many of the newcomer shops.

It's a $300k plus project with them, if you supply your own decent NAS 110 or NAS 90. Just a different league. And, it's worth every penny. Those of you who know, know.

I can tell an ECR 110 from 100 feet away because they are put together so square. No one, no one, does it like Mike's crew.

adam


I?ve seen a few pristine builds that would rival the ECR trucks I?ve seen in person. Perhaps the difference is the level of ?stock/genuine/factory? parts. Fit and finish...debatable.

You make my point, ECR?s customer base is not enthusiasts. And again, absolutely nothing wrong with that. Same as the cherry NAS and NAS ECR trucks you market. I?m very pleased ECR and Copley keep the high end of the market in good order!




Sent from my iPhone using Tapatalk
 

The_Vermonster

Well-known member
You make my point, ECR?s customer base is not enthusiasts. And again, absolutely nothing wrong with that. Same as the cherry NAS and NAS ECR trucks you market. I?m very pleased ECR and Copley keep the high end of the market in good order!
I think you're falsely trying to equate expensive builds with non-enthusiasts. The guy I bought my truck from had zero interest in the brand or lineage. He just saw a cool 4x4 that he could put fat tires on and bomb through the woods. He probably would have been happier buying a 90s Cherokee.

On the other hand I've worked with a man who has a barn full of cars that are each worth $200k+. He can't drive them due to medical reasons so he pays someone to drive him and the car to car shows all over the place. He sits in a chair next to the car and chats for hours with people.

I wouldn't say people that are willing to pay for the quality ECR is know for aren't enthusiasts.

Sent from my Pixel 2 using Tapatalk
 

Red90

Well-known member
From what I see, the people going to ECR are people that actually use them. They are looking for reliability and quality, not bling.
 

SMac

Well-known member
I think you're falsely trying to equate expensive builds with non-enthusiasts. The guy I bought my truck from had zero interest in the brand or lineage. He just saw a cool 4x4 that he could put fat tires on and bomb through the woods. He probably would have been happier buying a 90s Cherokee.

On the other hand I've worked with a man who has a barn full of cars that are each worth $200k+. He can't drive them due to medical reasons so he pays someone to drive him and the car to car shows all over the place. He sits in a chair next to the car and chats for hours with people.

I wouldn't say people that are willing to pay for the quality ECR is know for aren't enthusiasts.

Sent from my Pixel 2 using Tapatalk


Nah, it?s darn hard to express opinions online, and I come across as having a very extreme left or right position when I do not intend to. Your point is very valid, I have family with rare Italian metal who drive them daily and are in every sense of the word ?enthusiasts.?

I would say my opinion is that based off my interactions and perception from afar, with pricing within the small NAS community just being one of the metrics.

But this is all neither here or there. We all agree ECR is tops in the business and they should have no apologies for doing it their way!



Sent from my iPhone using Tapatalk
 

Adam

Well-known member
This is a phenomenon you find in most any specialty car market - there will only be a handful of worthwhile shops, and they tend to be geographically overwhelmed. They may experience a downturn in the level of service they can provide and/or may limit the projects they take on in order to guarantee a caliber of product they are willing to put their name on. This can be driven by quality, focus area or a combination of both and other factors as well.

It does make it difficult for those of us looking in the middle ground of restoration as we become uninteresting to many shops. As the OP may have noted, this is not limited to ECR or the "nationally known" mega build shops. I myself have experienced this with highly regarded members of this very board ;)
 

roverrange

Well-known member
Where does SafariHP fit in here? Their builds seem to be top notch and they still give great customer service for people purchasing odd parts here and there.
 

RBBailey

Well-known member
Callsign: KF7KFZ
I just keep coming back to the fact that the New Defender will be selling for about half what a 2014 Defender would sell for in the USA, yet Land Rover keeps saying there was no market for the old style...............
 

RBBailey

Well-known member
Callsign: KF7KFZ
They have airbags for bike helmets now. It's not like it would be too difficult to put an air bag in. They didn't want the Defender anymore.
 

SMac

Well-known member
Speaking of new ?Defender?....recent spy shots...Definitely not Defender, but seems to be D3/4 ish in style. Better transition than the D4 to D5. Sure we lose all the quirks and solid axles of the Defender but we expected that with all the regulatory mandates of the Commonwealth countries. With the promised lines, I bet sales will dwarf all other Rover models combined. I?ll be helping Rover with that. Here?s to hoping for a 5 door soft top!


Sent from my iPhone using Tapatalk
 

roverrange

Well-known member
Airbags

They have airbags for bike helmets now. It's not like it would be too difficult to put an air bag in. They didn't want the Defender anymore.
Ah - That is very different. You can also ride a motorcycle without a helmet so anything is better than nothing.

It is not - could they put an airbag in. It is could it pass the needed crash tests required for airbags.

Probably when they ran the numbers and realized how much redesign they would need to do just for the American market they said no thanks. It would have probably been a 30 million dollar project to just get them certified for the USA. Then they would need to have two different assembly plants and methods of assembly.
 

rocky

Well-known member
One definite is the fact that they will have the production capacity in the new factory to far exceed the numbers that ever came out of Solihull's Defender assembly line.
 

Adam

Well-known member
Somehow this email from ECD dated Oct 2 got lost in the shuffle of spam and whatever else noise was coming and going:

Hi Adam,


Thanks for reaching out. We could do what we call an Overhaul on your Defender. All of our Overhaul projects start out with a drivetrain installation, typically the 6.2-liter Chevrolet (a brand new crate unit). Which runs about $60k (this includes the engine, transmission, fueling and cooling systems, drive shafts, axle inners and a brake upgrade). From there we would add on additional things on like retrimming the interior, paint, wheels and tires, and other accessories or do a full restoration.


Is this of interest? Pictures would be great.


Kind Regards,


Penny
I'm sure the work is amazing, but if I was going to put 60k into this truck, it wouldn't start with an LS swap. That said, I'm happily moving forward in conversations with a shop and looking forward to progress.
 
Top