Grenadier
- Thread starter WreckITFrank
- Start date
mgreenspan
Founding Member
The new Land Rover Defender is done. Stick a fork in it folks.
uc4me
Well-known member
I see a lot of the Toyota Troopy in there, especially the split rear door in the pics below.
LR wouldn't sell the old Defender production line to them but I can't help but thinking they licensed everything else in likeness/form etc to capture $$. LR trash canned most of the traditional Defender form anyway, right? Just a guess.
I love it.
LR wouldn't sell the old Defender production line to them but I can't help but thinking they licensed everything else in likeness/form etc to capture $$. LR trash canned most of the traditional Defender form anyway, right? Just a guess.
I love it.
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mgreenspan
Founding Member
They originally wanted it around £30k-£40k. It’s going to be affordable compared to the new Defender. Just wait for the 130 to come out as an outrageous upscale land monster. It’ll be over $100k guaranteed.
MountainD
Technical Excellence Contributor
I’d be very shocked if it isn’t a large order of magnitude bigger than that. We will see.
WreckITFrank
Technical Excellence Contributor
Utilitarian seem to still be the platform they are riding on. Cherry picking the best of what's out there in regard to core systems of the vehicle. Cost low(er) than most I hope as refinement is not really what they are going for (Gwagen). Cool concept either way as someone who has the money and resources to pull it off said he wasnt ok with the direction the Defender went.
Definitely shots fired here at the LR camp.
Definitely shots fired here at the LR camp.
They have stated they will be competitive in the market. They should be less than the Defender. It is a much simpler vehicle. It will not be packed full of electronic nonsense. Simple, mechanical systems.
mgreenspan
Founding Member
I’d be very shocked if you’re correct. Defenders are significantly over valued. Whether it’s the rarity gone wild or just insane love for them, the prices are wildly inflated. The absurd prices for these vehicles has somehow made people think it’s impossible for a vehicle like them to be affordable. If an old one costs $50k a new one must surely cost $100k... McGovern’s tactic for the LR brand has worked and people think anything that is a Defender, like their “new” recycled LR4 Defender replacement, which is just another car with a load of gizmos that aid in off-road situations, must be expensive. Jeep has been doing it all along at a reasonable price with less class. Ford just figured it out. Toyota will follow suit in 4-5 years.
Ineos will deliver it at a reasonable price. Otherwise they wouldn’t be making statements like it being £30-45k. Will it be profitable? I’m guessing no, initially. That’s one benefit of Ineos being a private company with over $80 billion in revenue. They don’t have to answer to anyone but themselves. They’re likely after gov contracts to take care of the sales totals and make it worth it in the end. And designing it with function first they’ll likely get loads of orders. They’ve already given the finger to JLR through a court to win the right to make it resemble the Defender and now have given McGovern the biggest finger of all time by doing the one thing he said couldn’t be done.
1of40
Well-known member
I know of someone consulting Ineos and they’ve been clear to him at least that their target is $50-60k USD.
MountainD
Technical Excellence Contributor
First, I love the design--I dig it all around. I would even consider one for $50k. But my experience over the years is that target prices on initial release never materialize. There is too much R&D capital expenditures, warranty reserves, sunk machinery costs, outside vendors... to hit that sort of target. I'm not poo-pooing the idea--I am 100% for it. And I am routing for it. I'd just be amazed (pleasantly so).
INEOS Grenadier Looks a Lot Like the Old Land Rover Defender, and That's the Point
The newly introduced SUV is the pet project of a British chemical company founder who loves old-school off-roaders, and it's coming to the U.S.
No licensing needed. LR never trademarked the shape and courts have already ruled.
rocky
NAS-ROW Addict
It just dawned on me, and I confirmed that the Ineos was hatched at the very same pub that the First Overland Land Rovers set off from on their trip to Singapore...
www.grenadierbelgravia.com
The Grenadier
The Grenadier in Belgrave Square is royalty amongst London pubs. This historic treasure chest is a hidden gem, beloved by both locals and visitors to the city.
www.grenadierbelgravia.com
Any Jeep a real person would want is not reasonably priced. Base models are priced great, but you have to special order them because no dealer stocks a base model. Money is in options.
All new vehicles are expensive regardless or quality or kit, imo.
I'm not knocking Ineos until everything is out there. They came from a petrochemical company that bought defenders for oil field use. If they are making a vehicle you can bet they will build it to satisfy their own needs at a cost effective (to them) point. This isn't a mass market vehicle.
Only thing I am slightly worried about is the BMW engine... Saying this as a BMW owner for 14 years.
BarryO
Well-known member
They didn't license anything. JLR sued them for trademark ("trade dress") infringement and lost.
Looks kinda "G-Wagony" to me. It's a long way from a body panel mock-up to mass production in a brand new factory, by a petrochemical company no less. But Tesla was able to eventually pull it off, after fits and starts, so who knows.
Sure, but they are not doing it on their own. It sounds like the bulk of the engineering is being done by Magna Steyr. They produce 200000 cars a year. The plant in Wales will just be a quick assembly location with no fabrication.