Defender 80 Article
- Thread starter chuckc4
- Start date
WreckITFrank
Technical Excellence Contributor
Hopefully it's as fantastic as the disco sport. Just give me a jimny.
WreckITFrank
Technical Excellence Contributor
2023 Land Rover Defender 80: Is the British brand set to launch Suzuki Jimny and Ford Bronco-rivalling baby SUV? - Car News
Land Rover has long talked about the idea of creating a ‘family’ of Defender models - and it seems a new baby is due in the near-future. A new, smaller version of the popular off-roader is tipped to launch within the next two years and expected to be known as the Defender 80.
blueboy
Well-known member
First thought is good idea as there is a market for it especially in Europe. While a total disaster in the US, the Freelander sold well overseas. Hopefully the execution is as good as the idea.2023 Land Rover Defender 80: Is the British brand set to launch Suzuki Jimny and Ford Bronco-rivalling baby SUV? - Car News
Land Rover has long talked about the idea of creating a ‘family’ of Defender models - and it seems a new baby is due in the near-future. A new, smaller version of the popular off-roader is tipped to launch within the next two years and expected to be known as the Defender 80.www.carsguide.com.au
UnfrozenCaveman
Well-known member
Hmmm ... an 80 ... now where have I heard that before ...
Brand loyalty starts early in life. A reasonably priced, entry level vehicle is a smart move ASSUMING it has decent reliability and some type of buy in. A certified used Disco 2 was mine. The Freelander, LR2 and the baby Disco all failed here in the US, hopefully somebody at JLNA learned something from that.
blueboy
Well-known member
Exactly! Merc and BMW follow the entry level concept very well. As does Audi.
My first Rover was a ‘95 D90 SW bought new in 1996 for $27k. Hard to believe the value today for it. Definitely set the hook though for the brand.
The new D90 has the same wheelbase as the RRC, so something closer to an 88 would fill a product line gap.
I'd expect it to be an updated LR2/Disco Sport if they don't want to lose whatever off pavement cred they have left. An FWD econobox with the Def name would be off the page in a big way. The new Def is a watered-down version of the orig. It would be another mistake to water down the 80 yet further. Anything JLR stamps "Defender" will sell.
I'd expect it to be an updated LR2/Disco Sport if they don't want to lose whatever off pavement cred they have left. An FWD econobox with the Def name would be off the page in a big way. The new Def is a watered-down version of the orig. It would be another mistake to water down the 80 yet further. Anything JLR stamps "Defender" will sell.
blueboy
Well-known member
Shearpin
Well-known member
I agree this would be a good move for Rover. The city I live in is full of RAV 4’s, Subbies, Renegade’s etc. - and all of them are adding red painted tow hooks, ground clearance and bits to hang bikes, ski’s, awnings and roof tents off to capitalize on the off-road image.
If Rover could provide more off-road potential to these buyers and build on the success of the new Defender sales it would be a financial win for them.
As much as I prefer pre-processor Land Rover’s - I still get a kick out of seeing the new products on the street from what I believe in still a unique company.
If Rover could provide more off-road potential to these buyers and build on the success of the new Defender sales it would be a financial win for them.
As much as I prefer pre-processor Land Rover’s - I still get a kick out of seeing the new products on the street from what I believe in still a unique company.
